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Strategy

Wondering where your customers are and what they’re doing? Our team conducts extensive market research and discovery to understand your specific industry, point of difference and market. We conduct persona studies with your team as well as query a wide variety of marketing databases analyzing purchasing patterns to score personas for organic patterns. We also leverage HubSpot’s tools provided as a Platinum Partner, as well as Google Targeting and other third-party data from a variety of services to ensure we understand how to reach your audience. This market research gives us unprecedented insights and informs our go-to-market strategies, brand discovery and digital initiatives.

All of our strategic discovery and research culminates in a Marketing Strategy Playbook that is custom created for your business to meet your objectives. We guide our clientele in developing content strategies that engage your target personas and convert them to customers. Our research and discovery help us determine how to speak to your target customer demographics and most importantly how to get them to engage. We create content outlines and strategies by the channel that reliably encourage action and engagement. More than ever, consumers want simple and “to the point,” our team will help you articulate your message for clear and actionable consumption.

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Strategies created to meet your specific objectives.

No cookie-cutter solutions here. Our marketing discovery and strategy process will help us determine who your target audience is, how to speak directly to them and on what channel(s), and most importantly, how to get them to engage with your brand. Learn more about our Strategy process below.

Research

We give you the lowdown on your target market, so you can focus on maintaining your brand's competitive edge. Our team conducts extensive market research and discovery to understand your industry and market.

Targeting

We conduct persona studies and utilize the latest market data to identify and analyze the right customer targets for your business goals. All of this research informs our strategies as we reach out to your target market.

Tools

We leverage HubSpot’s targeting tools provided as a certified partner, Google Targeting and third-party data from a variety of services.

Marketing Playbook

The culmination of our strategy efforts is your brand’s own Marketing Playbook. This Playbook informs every decision we make during branding, web design, and marketing, ensuring that we stay on target as we strive to achieve your business goals.

Strategy In Action

Sound strategy informs every project we undertake. We strive to produce creative, visually stunning campaigns that achieve your business goals. We would love to discuss your project Let's Talk!

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